communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Technology: smart to stupid?

Talking to the girls last night about relationships (predictable, huh?) we came naturally to a weird theory, namely that human nature seems to be preset to self-preserve and aim for the lowest common denominator. We generally tend to look for calm, peace of mind, lack of complication, routines. These make us feel good: chemically and in any other way. You get married not because you think it's going to be a rollercoaster of emotions but because you think you can lead a quiet content lifetime with one person. You stay in the less paid job because it's less stress. You are friends with people like yourself and soon you are friends only with those who live closest :D

There's few people looking for aggravation and stress in their lives but weirdly enough it seems that precisely this strife for not-ordinary is the root of progress and innovation.

Now, technology is here to support our natural tendencies, right? I mean we have made all things technological to help us lead better lives and, by the logic above, to help us lead more peaceful, less aggravated lives. Which means what? We will invent moving chairs like in WalleE, machines which make any food we want, phones that pay for us, TV sets that move around the home, social networks to help us communicate, etc etc.

Sometimes I get concerned that, while it may seem like a brave new world, technology will only serve to turn us into turnips. I need to buy a pair of sneakers and start jogging :D

1 comment:

Anonymous said...

"while it may seem like a brave new world, technology will only serve to turn us into turnips" - funnily enough, that's exactly what happens in "Brave New World".