communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Again the thrills of Marketing Arena

Remember last year? Marketing Arena and how you did help but we did not win because someone had an idea involving a hole? I mean come ooon!

Here I am again, again having to speak at MA and again, not really brimming with ideas. I thought of something and then realized the only reason I was thinking about it was that I had seen it done.
Plus, the organizers are asking me to write something worth placing in a banner [of course if you take the view that banners suck, then I don't have to try really hard... but I, unfortunately, believe that banners, when well made, work]
So now I have two challenges: make a presentation that will impress the audience AAAND get clicks...

bof. help. seriously

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