communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.


Digital changes gears

In my previous post I wrote about an editorial I had published today in which I was pondering on whether brand managers, and the fact that they largely seem ignorant of online has something to do with things other than stupidity, lack of interest etc etc. I said there may be some redemption in the thought that they actually have to deal with something they are not being actively trained for and that may take more of their time than they can afford to devote to a new medium.

I actually got to thinking about this while reading an interesting article about the take-over and integration of Businessweek into Bloomberg. What struck me was this particular paragraph:

"The rigid culture [Bloomberg's] extends to the work environment. News meetings are held at 7:30 a.m. Every writer has a “dashboard” where the metrics determining his compensation — any scoops, hits an article attracts — are tracked."

This feels very much like something we have to deal with now since online has become a priority. No longer are weekends safe or even workdays quiet after the TV beta tapes have been handed in. You need to track and monitor 24/7. Changes can be made in real time, everything is beta. No wonder then that everyone is under pressure, unable to catch up.

The article goes on:
"Employees swipe ID cards to enter and leave the building, and when an employee sends an internal e-mail message, the last time he clocked in or out appears next to his name. If he forgets his ID, “Forgotten Badge” appears next to every e-mail message he sends to co-workers that day — a tough fit for magazine journalists lucky to remember their wallets, let alone their building IDs."

So maybe we should all have a bit of understanding for this immense change we are going through :D
full article here