I wonder if there is anyone out there who still argues that social networks are not mainstream. If there is, tonight's news report on national broadcaster TVR 1 should make up their minds that they are.
Tonight, the Romanian PBS, the local equivalent of BBC, has, for the first time to my knowledge, showed actual images/screen captures of Facebook. This was not in some niche, middle of the night teenie show, but in the main news show at 8 pm, as part of an ongoing investigation in the dealings of some local crook.
So, if TVR 1 thinks that research on FB is something that is relevant to be shown to 22 million people and also make assertions using the photos and status updates of a FB account, do we still think that social networks are not relevant? Do we also still think that what we post there is of no consequence?
Serious food for thought...
communication is essential to business making and it involves more than the ability to name your product, write a tag line or a press release. It's an intricate, rational and scalable effort and, let's face it, not anyone can do it.